Explore the new season’s key trends and garments featured in H&M Man’s lookbook.

The men’s lookbook is your ultimate styling guide. With 43 handpicked looks categorised by style — smart, casual, and street — it serves as a season-long resource for inspiration with fashion-forward outfit ideas that you can easily customise to your own unique style and personality. 

“This autumn, we’re introducing a lot of strong outerwear silhouettes, elevated everyday tailoring, and expressive knitwear designs. Layering — and combining different textures — is essential for any look, regardless of style,” says Ross Lydon, H&M Man’s Head of Design.

View and shop the autumn lookbook now or read on as we delve deeper into the season’s biggest menswear trends and must-haves.



The season’s smart fashion is made up by elevated everyday essentials styled in layered, tonal looks. Silhouettes are effortlessly relaxed and comfortable, channelling a luxe lounge mood. With the minimalist aesthetics and subdued colour selection of earthy neutrals the tactile texture mix is brought to the foreground, giving the look a soft, sartorial feel.

Key pieces include wool blend coats, jackets, and overshirts, short leather jackets, and knitwear in 100% wool accompanied by relaxed tailored trousers and quilted liner jackets. Chunky Derby shoes, tonal trainers, and loafers are the focus for footwear and when it comes to accessories, a classic leather belt styled in the waist of the new statement outerwear guarantees maximal impact with minimal effort.



The casual category introduces transitional layering pieces inspired by classic heritage menswear, which is further emphasised in fabric selection and patterns. Vax jackets, parkas, and wool blend coats are key together with cable-knit jumpers and checked flannel shirts. A plaid scarf or wool blend cap in a houndstooth check rounds off the look nicely.
The utility trend continuous to be hugely influential as well, and everyday workwear plays an essential role in the casual men’s wardrobe. Zip jackets, overshirts, and cargo trousers with multi-pocket designs are combined with cord jackets, blazers, and trousers, zip cardigans, rinse jeans, and shiny Nylon vests. 

So, how to sum up the look? Think worker aesthetics with a heritage vibe and you’ll hit home. 



Autumn’s street fashion channels a tongue-in-cheek confidence that inspires creativity and individuality. New styles with a preppy retro aesthetic — a nod to the ‘70s and ‘80s — include expressive knitwear, relaxed stand-alone blazers, leather jackets, and checked flannel shirts. Fabrics and patterns influenced by traditional British tailoring are also scattered across the collection, emphasising the preppy undertone.

Adding relaxed streetwear staples into the mix, such as graphic sweatshirts, baggy jeans, and varsity jackets, infuses the look with a fresh, vibrant energy. As does the acid green puffer jacket worn with crisp, white denim, and the purple, striped jumper layered under an imitation leather vest. In the end, the key lays in the unrestrained mix of colours, prints, and materials. No rules being the only rule.

H&M Man’s autumn lookbook is accessible on from August 17. The products featured will become available in different drops throughout the season.