Magazine

The Japanese brand that will change the way you look at your wardrobe.

Down-to-earth romanticism meets LA cool

H&M launches global initiative to find and empower kids making progress on social equality, sustainability, education and more.

Loooped into life with one mission: to change the future of fashion

”lemlem is a label of love."

Her prints are bold and her words are powerful. Tag along when the iconic designer Diane von Furstenberg opens her home to reveal her H&M HOME collaboration — a unique collection of interior pieces.

Our print designers Abigail, Holly, Kavita and Florentin have created prints to make us feel the untamed and untouched beauty of nature. This is how they did it.

Anything is possible with more sustainable colour — this is just the beginning

Zinnia Kumar thinks it’s time to democratize sustainable fashion